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Learn How Canada Goose Benefits From Building Diverse Teams

Submitted by on March 1, 2013 – 7:26 amNo Comment | 1,446 views

According to Financial Post:

Canadian companies have a natural advantage when it comes to doing business globally, said Dani Reiss, president and chief executive of Canada Goose Inc., which in a little more than 10 years has successfully expanded into more than 40 countries.

“There are differences between cultures and how business is conducted in different countries, but because Canada is so multicultural, I don’t think Canadians experience much culture shock when they go into a foreign market,” Mr. Reiss said.

That said, many companies trying to expand into emerging markets might not be effectively capitalizing on this advantage. An Ernst & Young 2012 survey shows only 20% of executives believe their company manages talent effectively across all markets, and less than one-third agree their top management team has an international outlook on decision-making.

Source: Financial Post

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